Picture a coffee shop surrounded by rival businesses. Instead of a plain white cup, they give you a colorful sleeve with a doodle that features your name—bold and displayed on the sleeve. A smile crosses your face. You inform a friend. That is the power of cheap custom pencils branding.

Now, let’s discuss hues. Everyone recognizes the blue Tiffany & Co. box because of the brand’s distinctive color. Choose a hue and cover everything in it. Notepads, electronic correspondence, and even documents from purchases. Instead of sticking with traditional red and blue, try something more eye-catching, like a dusty lavender or neon green. Seize the opportunity or leave it.

A wrapper is just one part of packaging. Mood boosters in a jiffy: little love notes slipped into skincare products’ packaging. Give it a go. Write a statement that will make the buyer happy. Envision a customer who opens your goods and says, “You’re killing it, gorgeous!” Replace it on a monthly basis. Never get old.

Avoid making your mission statement sound like a group effort. Do something new. Cut off the jargon. Alternatively, you may state, “Our socks are so outrageous, you’ll never desire to wear shoes again.” Out there? Possibly yes. It remains, nevertheless. Vague platitudes are boring.

Share the chaos on social media. Share bloopers, outtakes, or anything that gives your audience a glimpse of your process. Many people yearn for an exclusive experience. A bond like that fosters loyalty that no amount of advertising can match. Plus, you won’t believe this! Remember it forever.

Were mascots for brands ever considered? It was Wendy’s. Flo is insured by Progressive. Make an emoji or character that stands for your brand and use it anywhere you can. Strange, though? Most likely. Very remarkable? Without a doubt. Envision a monthly fan contest where customers may draw your mascot.

Packaging inserts with pop-ups can be a winning combination. Submit a voucher to each box while claiming it is a “secret mission.” “The next chapter of our story can be revealed by using this code,” for instance. Customers become repeat purchases through gamification. We all adore dopamine hits, and this one is no exception.

People really value your reviews. Bring attention to the most unusual, outrageous, or humorous ones. They can be printed on receipts or bags. “When I wore these earrings to brunch, I felt like Beyoncé!” Out of nowhere, everyone wants a piece of the pie. The spread of information is exponential.

Deliver pleasant surprises. Not another ten percent off, please. See what happens when you use a branded playlist, lock screen, or unusual holiday card. People often mention unexpected events. Unlike the generic loyalty cards, people will remember the unique features.

Encourage your employees to try new things. It was allowed at one coffee shop for baristas to scribble on drink lids. Individuals shared the absurd drawings. There was an increase in sales.

Predictability is dull, but consistency is key. Every once in a while, throw a curveball. Nobody can help but notice your new tagline, wacky frequently asked questions, or “wrong” April Fools’ product launch.

Share your brand’s backstory. Does space captivate your founder? Get into the space motif by including rockets on shipping labels and stars on invoices. Be proud of your eccentricities. Be authentic, not the person you imagine yourself to be.

Branding that incorporates honest quirkiness and daring ideas will make your company stand out. Were you meant to blend in, or were you meant to stand out?