New Branding Concepts on the Glass Water Bottle
It does not mean that one has to use a billboard to advertise a product when a glass water bottle could convey everything to say especially in a setting where the value lies in trust with transparency, which is a commercial cleaning setting. Picture a meeting room table. Everyone reaches for water. The bottle is transparent, chilled and solid. This type of silence creates a brand print. No pitch needed. The object does the talking.

Aesthetic View Seated on the Table.
The same cannot be said of glass logos. Light bends through them. Shadows appear. The brand looks alive. Things are held down in light frosting or one-color print and this is fitting in offices, clinics and service oriented businesses connected with cleanliness and order.
A smart move is restraint. Loud graphics fade fast. Clean lines stay longer. Two bottles can take months to be pulled out of a desk. It is more exposure than a flyer which is thrown in the garbage bin before lunch.
Sound, Little Rituals and Texture.
Branding is sensory. Glass clucks on the table. The hat twists inhumanly. Such small sounds become used to. Familiar turns into comfort.
Extremes exist where there are teams that use bottles as office currency. New hires get one on day one. Old ones get replaced yearly. It becomes a ritual. The coffee in the morning of the week. Simple. Effective.
Stories: Speaking Low Profiles.
A bottle can have a line of copy on it. Not a slogan. A thought. Something conversational.
“Refill. Reset. Repeat.”
That’s it. No hard sell. It is followed up as a suggestion presented by a workmate.
The best method to use in the industries of maintenance and hygienic is silence rather than shouting. A placid object illustrates authority. That suggestion sticks.
















