No one anticipates a bad trip – check a useful reference to understand how often these small travel failures actually occur. They simply occur – they occur on those days when you can least afford them. A missed connection. A motorist who is going around the station. A car that makes itself known by all the holes on the A11. These aren’t disasters. They’re friction. But friction complicates, and on the misfortunate morning sets all things askew.

The purpose of having chauffeur services is to do away with that friction. Not partially. Completely.

Norwich is a city that pays off to those who are familiar with it. The tourist map and the real situation are in stark contrast after you are out of the main streets. Magdalen Street at 8am is one thing, Magdalen Street at noon is another. Parking around the Forum has ruined the morale of numerous a proud tourist. That is the knowledge that is held by a chauffeur who has traversed these roads day after day, year after year, and does not have to think twice, or re-calculate, or make dramatic sighs at the GPS.

The corporate instance is nearly too evident to be made. Businessmen travelling between Norwich and London, Cambridge or Stansted are not hiring chauffeurs to drive them in the leather seats time and again. They are making reservations on them on the hour of continuous thinking time. Without road noise bleeding in calls taken. Responses to emails were done prior to arrival as opposed to after. The car turns into a mobile office that really works, something that can not be said about most real offices.

Surprisingly frequently, wedding transport is given a secondary consideration. Couples will spend weeks deliberating on table centrepieces and leave bridal car to two-minute Google search. The repercussions are foreseeable. A wedding chauffeur is not a show piece, he is a workhorse. They possess the time schedule. When the photographer is not calm, they remain calm. They bring the right people to the right place without creating havoc to an already overloaded emotional register.

Most first time bookers are airport runners. The stress of travelling early in the morning, the fact that the flight is waiting until no one shows up at all makes the use of a chauffeur seem more of a necessity than a luxury. Real-time flight tracking implies that delays are soaked up without uttering a word. You get out, you get in, the car.

Norwich has a lot of operators to select. The ones that are here to stay are not the ones with the brightest site. It is them whose clients do not even consider rebooking.

That quiet confidence. And that is what you really pay.